The Control Under Load Framework
The Entrepreneur Performance & Resilience Program is built on a simple belief:
Entrepreneurs and their performance psychologist achieve better outcomes when they share a common understanding of the unique psychological demands of entrepreneurship.
Control Under Load was written for entrepreneurs who want to better understand the unique psychological demands of building and leading a business. It introduces the concepts of Founder Load, psychological readiness, decision quality, and sustained performance.
Performance psychologists complete the Control Under Load Training Manual, providing a common clinical framework for understanding the unique psychological demands of entrepreneurship.
Together, these two resources create a shared language that strengthens communication, supports more focused performance psychology care , and helps entrepreneurs and performance psychologist work toward the same goals.
